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Saturday, 25 June 2016

The Easy Way to connect social networks

How to update Twitter and Facebook with your Google+ posts


 

The Easy Way

Manage Flitter ScreenshotThere is a much easier way, and that is to use a third party app called Manage Flitter*. I love Manage Flitter as a way to manage my Twitter followers, but it also allows you to post your public G+ posts to your Twitter account. Manage Flitter are having similar issues to plusfeed in that they can’t really use the Google+ API very effectively- Google+ are only giving them very limited access. Currently they (like many other services) are having to do quite a bit of screenscraping. I think it’s silly that Google are making services like Manage Flitter resort to this, but until they sort their API out that’s the way it has to be.
To set this up, visit Manage Flitter* and sign up for an account (the basic version is free). Once you’ve down this, click on the Dashboard link and then click on “Turn on/off Google+ Sharing” (see screenshot on left)
Manage Flitter Screenshot 2You then have to paste in your Google+ profile url and that’s basically it. However you might want to look at the advanced settings. If you don’t want all your Google+ posts to be posted to Twitter then select “Only Share Google+ posts including the tag #twt” and then it will only post Google+ with the hashtag #twt.
If you want to also post to Facebook, then make sure you put the hashtag #fb towards the Google+ post (in the first 110 chars) and use the service, Selective Tweets. Once Manage Flitter posts the Google+ post to Twitter it should contain the #fb hashtag. Selective Tweets will then post this Tweet to Facebook. There will be a delay in this, but currently this is one of the only work arounds.
Of course, if you have cash to burn, you could always use Hootsuite Enterprise Edition. This is one of the only apps out there who are in partnership with Google+. It only costs $1,500 per month. Update Hootsuite offers posting to Google+ business pages on its free, pro and Enterprise plans.
Do check out FriendsPlusMe (as I mentioned at the start of this article), it’s now my recommended option.

Friday, 24 June 2016

Host a Giveaway

10 Tips to Get More Followers for Your Site


Content publishers all have the same goal in mind when it comes to building their website: get more followers! If done correctly, more followers can mean more loyal visitors and brand advocates of your site and content. Here are a few tips that have helped site owners grow the community around their content.

1. Publish LOTS of Content

There are tons of articles emphasizing over and over again that content is hugely important for sites. So think about how your site can become the thought leader, the ultimate resource, for your audience. Great content will make your visitors want to share it, and in turn, increase content engagement on your site.

2. Promote Content Externally

Publishing great content is fundamental, but if you don’t have the right tools to get it “out there,” then it defeats the purpose. There are plenty of widgets and site tools to help you promote your content off-site, so see what best fits your goals (and budget). There are also cost-effective ways you can get your great content in front of the right audience; using social media, for example, can help get your content shared to new readers.

3. Provide Buttons to Engage

Speaking of sharing, your site should make it ridiculously easy for your visitors to share your content. Follow buttons––on the top of your page––can get more fans and followers prompt your visitors to connect with you on your social media profiles. Share buttons place strategically around your content will motivate your visitors to share it on their preferred networks. And this really works. With great content, simple follow and share buttons can boost sharing up to 22%. In fact, with the AddThis sharing sidebar, we’ve seen share increases up to 244%!

4. Give a Call to Action

Your visitors may share without you asking, but more so would if you reminded them. You can use customized greetings (through a Welcome Bar or something similar) to prompt your visitors to do something right when they land on your site. Within your content, you could also ask people to tweet specific quotes of your content (like this page).

5. Host a Giveaway

And speaking of calls to action, by running raffles or contests on your site, you’re getting your audience excited and giving them something fun to talk about. As a barrier of entry, you could ask your audience to simply share your content with their network for a chance to win a prize. Engaging campaigns like these can help get your existing network to bring in new followers for you.

6. Share Your Content on Social Frequently

This is obvious, but lots of sites neglect to keep their social communities informed of their latest content. It’s a tough practice to keep up with, so consider scheduling ahead of time using social media management services like HootSuite or Tweetdeck to get started. Your audience isn’t going to expect you to be in every social network, but they’ll expect postings if they follow you on social. It’s worth investing some time every week to keep your content going out fresh on social.

7. Always Use Photos

There are TONS of articles with stats proving content with images are shared more than content without. This is low-hanging fruit for your site. Plan to have great quality images with all your sharable content. Give your Pinterest fans a good photo they’ll want to pin, and your Instagram followers a reason to double-tap.

8. Guest Post

If you can contribute well-thought blog posts that tie back to your site, jump at the opportunity! And consider inviting popular guest bloggers to your site as well. Their existing communities will follow them to your site to read their post, and if you’ve got great content they find interesting, they might stick around!

9. Comment on Other Blogs

If you have the opportunity to do so, and something valuable to contribute, spend time getting to know other community members by leaving meaningful comments on other blogs. You’re letting audiences become aware of who you are––which is probably a primary concern for most start-up sites.

10. Optimize Your Site

We say this often: analytics can be your best friend. A smart thing to focus on what your site’s sharing and clicking patterns can tell you about how else you can optimize your site. Whether it’s tweaking content, reorganizing the layout, offering different colored sharing buttons, changing the placement of those buttons, etc., all these simple enhancements can be the key to growing your community.
What tips could you offer to a fellow site owner who wants to increase traffic and following right away? We’d love to hear them!

Thursday, 23 June 2016

Can’t we all just get along: July 6th Cloudflare/Dyn DNS Issues

Can’t we all just get along: July 6th Cloudflare/Dyn DNS Issues

Today, shortly after 5PM EST, a large portion of the internet suffered an outage which also impacted us here at AddThis. Two major internet services, CloudFlare and Dyn, had trouble communicating. Dyn tells the world how to translate domain names, like www.addthis.com, into addresses that computers understand and CloudFlare acts as a delivery network for content on the web. When these two services stopped talking to each other, a large portion of the internet went down with it. Our team, through our automated error detection systems, discovered this issue shortly after it began. Once we determined that the issue was not going to resolve itself quickly we made the decision to cut our traffic over to our secondary CDN provider. This move stabilized our systems and reduced the outage period for us and our customers. At this point everything is 100% back to normal.

The internet is a complicated environment that requires countless systems to work together in order to function properly. Visitors to your site don’t really care about that, they just want your site to load quickly and without error. We take pride in taking our place as one of the core components of the internet – 15 million domains trust AddThis to provide the best website tools and analytics. So when incidents like this occur, the important thing is to find and fix the problem as quickly as possible regardless of where the problem originated. No one takes uptime more seriously than we do and while these incidents are unfortunate please know that we are on the case and will do what it takes to correct the problem. Thanks for using AddThis and please let us know if there is anything we can do to improve your experience.

Wednesday, 22 June 2016

New: Layouts & Font Customization for Audience Targeting Rules

New: Layouts & Font Customization for Audience Targeting Rules

addthis-layout-customization
We’re excited to announce new customization options for AddThis Audience Targeting rules to help drive more results for your website. What does this mean? It means you have more control over the look and feel of the rules you create, whether you’re trying to better align them with your website’s branding, or you’re just looking for a little more creative flexibility.

These enhancements include 1) new overlay layouts with image thumbnails and paragraph alignment options, and 2) the ability to customize font type, size and color. Here’s a closer look at the new Audience Targeting customization features:

New Overlay Layouts

Instead of being confined to one template for your rule, AddThis Pro account holders now have four additional layouts to choose from, as seen in the screenshots below. Each new layout also comes with the option to add your own image.
addthis-layouts

Font Customization Options

In addition to new overlay layouts, we’ve given all users, including AddThis Basic account holders, the ability to customize text in their Audience Targeting rule. You can activate the text editor when you click into the text box of your rule. You can choose from different fonts, rich text options like bold or italics, sizing, color, and paragraph alignment — each meant to help you drive results with your Audience Targeting rule. Below is what these options look like in action!
addthis-font-customization
Ready to try these new customization options out for yourself? Just login to the AddThis dashboard, go to “Targeting” and either “Add a new rule” or edit an existing one. If you’re not already an AddThis Pro account holder, you can upgrade here. We’d love to hear your feedback on these features, so be sure to let us know what you think in the comments below!

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By Popular Demand! Image Sharing

By Popular Demand! Image Sharing Now Available

addthis image sharing tool
Today we’re thrilled to announce the launch of the highly anticipated Image Sharing tool – available to all users!
Image Sharing allows your visitors to share images or GIFs from your website to popular social sites like Pinterest and Facebook.

When a visitor hovers over an image (as seen with the image above), the AddThis Image Sharing buttons appear and they can then easily share the image directly from your site.
The Image Sharing buttons shows up by default on images that are at least 200×200 pixels.
This is because certain services – such as Facebook – do not support images smaller than this size. However, you can specify the images you’d like the sharing buttons to appear on using id and class selectors either on the images themselves or the enclosing HTML elements. Learn how to do this by reading “How to Customize the Images for the Image Sharing Tool.” To enable Image Sharing, visit your AddThis dashboard and choose the position and shape of your buttons as well as the services to support. Once you click “Activate” the buttons will appear on all images across your site.
image-sharing-tool-dash
We will continue to add more services to Image Sharing so be sure to check the dashboard after you’ve activated your buttons.
Ready to get started? Click here to activate Image Sharing, or check out the video tutorial below.